The tagline of this press release is What if Tens of Millions Devoted 10-Year Encore Careers to Solving Society’s Most Pressing Social Problems? , and announces that five people over 60 who have successfully taken on a social challenge will be awarded a $100,000 Purpose Prize. The summit is sponsored by Civic Ventures, an organization founded by Marc Freedman, that is pioneering a social movement aimed at promoting the experience of baby boomers – he calls those over 60 members of the “experience generation” - as a vital workforce for solving serious social problems. Marc Freedman is an extraordinary social entrepreneur, and author of Encore: Finding Work that Matters in the Second Half of Life, a book that challenges midlifers to build a better world through a second career. He describes the midlife imperative as a shift from doing well to doing good, and maintains that post-’retirement’ years provide the freedom to work in more flexible, meaningful ways, rather than only a time to be free from work.”

He also led the effort with John Gardener in creating Experience Corps, an organization that engages people over 55 in tutoring and mentoring children in urban public schools. It is the largest national service program of its kind, operating in 23 cities, with over 2000 tutors.

Civic Ventures has a dynamic array of programs, initiatives, alliance, and research all directed toward “defining the second half of adult life as a time of individual and social renewal.” Traveling through Civic Ventures and Experience Corps websites is an inspirational journey for a midlifer. Every page proclaims our virtues and value. Helping society achieve the greatest return on Experience reads the header. The nation today faces breathtaking opportunities disguised as insoluble problems is a call to action by John Gardener. The Experience Dividend suggests that experience is America’s only growing natural resource, and that of the 80% of us who intend keep working after retirement will do so in an encore career. People choose encore careers for a sense of purpose, to stay involved with people, and to contribute to improve the quality of life in their communities. We are in very good company indeed!

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